Plaintiffs v Dannon Co.
Dannon Settles Class Action Lawsuit
In January 2008, a class action lawsuit was filed against The Dannon Company alleging misleading advertising about its Activia and DanActive yogurt products. The parties announced that they have reached a settlement, subject to approval by the U.S. District Court for the Northern District of Ohio, in which Dannon will create a $35 million fund to reimburse qualified consumers up to $100 for products purchased. Additionally, Dannon will make certain changes to its marketing and labeling of these products.
The proposed settlement covers qualified consumers of Dannons Activia and DanActive branded products. Dannon is also cooperating with the Federal Trade Commission (FTC), which is currently reviewing similar claims. The FTC routinely reviews consumer advertising and Dannon is confident the matter will also be resolved soon.
To learn more about the settlement, including the process for filing reimbursement claims and other options, consumers will be able to visit www.DannonSettlement.com or www.CSGRR.com/Dannon.
For more information please contact:
Coughlin Stoia Geller Rudman & Robbins LLP
655 West Broadway, Suite 1900
San Diego, CA 92101
Telephone
(619) 231-1058 or (800) 449-4900
Facsimile
(619) 231-7423
