GM is going to cut off 10% — roughly 500,000 — of its OnStar users because the system is upgrading to digital equipment as of Jan. 1, 2008.
OnStar is the concierge service provided in GM vehicles, made famous by the company’s ad campaign featuring folks getting locked out of their cars or calling for help after an accident.
Owners of pre-2003 cars will get an offer from OnStar for a free year of service, but owners will have to buy a new GM car to get it-- more likely they’ll buy an upgrade kit installed at dealerships for $15. GM hopes owners don’t give up on OnStar entirely because of the switch.
Other vehicles impacted include Lexus models with LexusLink, but those numbers are small in comparison to GM’s.
Mercedes-Benz offers a similar service and will also be switching to digital, cutting off nearly 200,000 of its 420,000 subscribers to Tele Aid. Owners of 2001 - 04 models will have to get an upgrade as well, but the cost for the new equipment ranges from $600 to $1,500. We’re guessing even Mercedes owners will balk at that fee, even with the $100 - $200 rebate the car company is providing.
The suit also asks for unspecified monetary damages.
GM dealers have been supplied with stickers to put next to the OnStar buttons on used cars for sale. The stickers tell buyers whether the OnStar system can be upgraded to digital, is already digital-ready or will be useless after Dec. 31.
OnStar spokeswoman Jocelyn Allen provided OnStar’s statement on the shutdown, which resulted from a 2006 Federal Communications Commission decision that allows mobile phone companies to turn off their analog transmission systems in early 2008.
“Approximately 90 percent of OnStar subscribers have vehicles that either are capable of operating on the digital network or can be upgraded to operate on the digital network,” the statement reads.
According to OnStar, once General Motors realized the FCC would allow the phase-out of analog systems, it created kits for many models’ electrical systems designed to upgrade the service to digital technology.
“Unfortunately, digital-capable upgrade kits were not created for a small percentage of earlier GM models due to significant differences in their electrical systems,” the statement reads.
The company has not released a list, but says some 2002, most 2003 and nearly all 2004 and 2005 models are upgradeable. The system debuted in 1996.
The lawsuit seeks to represent certain owners of vehicles equipped with OnStar.