A class action has been filed against Speedway Chevrolet of Broken Arrow, Oklahoma, and its parent company, Sonic Automotive, Inc., on behalf of Oklahoma consumers who have purchased autos from the dealership, and who allege that the dealership and its parent engage in “stuffing” practices where they defraud customers by tricking them into buying unwanted or unneeded extras during car deals. The action seeks unspecified compensatory and punitive damages.
Lead plaintiff Ricky Van Heel worked for Speedway for four years until April 2004 when he was fired, allegedly in retaliation. Van Heel alleges that his termination came after he wrote a letter to Sonic Automotive executives exposing practices of "stuffing" unwanted or unneeded extras during car deals. Although he was rehired, Van Heel alleges that his sales commissions were cut dramatically, forcing him to quit in June 2004.
Van Heel alleges that customers were charged for items such as rust-proofing, vehicle identification number etching, and extra warranties without their knowledge. The items were allegedly added in a flurry of paperwork at the end of each deal, so that the customer ended up signing up for the unwanted extras. This lawsuit is one of a number that have been filed with the assistance of Duane Overholt, who is working with Van Heel's attorneys. Overholt is a former Sonic Automotive employee and whistleblower who is crusading to expose alleged Sonic Automotive’s dealership schemes.
After an investigation by the Florida attorney general's office in 2002, Sonic Automotive revamped its sales and financing practices, firing 200 employees. The company was stung again in December 2003 after NBC's "Dateline" broadcast similar "stuffing" tactics at one of its North Carolina dealerships. It is one of the largest car dealer ownership groups in the United States, with 189 dealership franchises, representing 37 different brands of cars and light trucks, at 151 locations, and 40 collision repair centers in 15 states.