The class has been certified in an action filed against General Motors Corporation on behalf of all persons who purchased a new Chevrolet, GMC, Cadillac, Oldsmobile, Buick, or Pontiac vehicle at retail in Pennsylvania from a franchised GM dealer between 1988 and 1999. The action alleges that GM added 1% of the manufacturer's suggested retail price to the invoice of each new vehicle it sold to its dealers, in violation of the Pennsylvania Board of Vehicles Act (PBVA). The lawsuit seeks a return of the illicit charge to vehicle purchasers.
The action alleges that the 1% charge was levied on Pennsylvania dealerships by GM in order to increase its advertising budget. GM dealers allegedly passed the charge on to retail purchasers. The class is specifically composed of persons who purchased a vehicle that a Pennsylvania GM dealership purchased on or before March 31, 1999, but after:
• September 1, 1998, for Chevrolets
• September 1, 1998, for GMC trucks;
• July 1, 1989, for Cadillac or Oldsmobile vehicles;
• July 1, 1990, for Pontiac vehicle's; and
• August 1, 1990, for Buick vehicles.
The 1% charge came about through GM's "Marketing Initiative" programs. The PBVA prohibits manufacturers from requiring new vehicle dealers to participate monetarily in advertising campaigns. The class includes persons who still have their vehicle, as well as those who no longer on the vehicle in question.
Persons eligible to take part in the action may visit the settlement website for more information, or contact the attorneys for the class. If you choose not to take any action of your own, you will be represented by class counsel at no cost to you. Alternatively, you may hire your own attorney, but you will be required to pay that attorney.