The class has been certified in a nationwide action filed against Liberty Life Insurance Company on behalf of all African-Americans who are current or former owners of industrial life insurance policies issued by Liberty Life or any insurance companies acquired by Liberty Life, and who were charged race-based premiums that were greater than premiums charged to similarly situated Caucasians. The action alleges that the company committed fraud and violated state unfair practices laws when it used blatantly discriminatory sales tactics to target unsophisticated consumers as potential buyers of industrial insurance, also known as burial insurance. The action seeks unspecified compensatory and punitive damages.
The action alleges that Liberty Life maintained a fraudulent scheme to sell African-Americans burial insurance for more than 50 years. The burial insurance in question is a life insurance product that typically has a face value of $1,000 or less, and premium payments that are allegedly designed to appear to be modest payments. The action alleges that the company and its subsidiaries specifically targeted low-income, unsophisticated, and minority segments of the population for sale of these policies. Industrial life insurance policies are also known as industrial accidental death policies, burial life insurance policies, or merely burial insurance.
Liberty Life allegedly designed the policies with small face values and charged weekly or monthly premiums often under $1. Company agents made home visits to collect the premiums. The action alleges that Liberty Life designed the policies to have face values in amounts that would far exceed any amount that the policyholder would be able to save. It also allegedly knew that the targeted policyholders were not equipped to realize that over the normal life expectancy of these policyholders, the small premiums would often far exceed the face value of the policies. Agents were allegedly trained to sell multiple policies to policyholders where possible, even though doing so did not profit the policyholder in any way.
The action alleges that the policyholders who invested in industrial policies would have been much better served had they invested in traditional life insurance. They were allegedly not given that option because traditional life insurance was not as profitable for the company.