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Boston Communications Group Loses Major Customer, Faces Shareholder Class Action

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Case ID: 2932 | Stocks | 06/30/2004

A class action has been filed against Boston Communications Group, Inc. (Nasdaq: BCGI) and certain of its officers and directors by stockholders who purchased the company's common stock between June 12 and July 16, 2003. The action claims that the defendants violated federal securities laws by issuing a series of material misrepresentations to the market over this time period, thereby artificially inflating the price of the company's securities. The stockholders seek to recover compensatory damages for the loss of value of their stock.

The action alleges that the defendants issued false and misleading statements, and had a duty to correct these statements, concerning Boston Communications' relationship with Verizon Wireless. Analysts had raised concerns regarding Boston Communications' ability to maintain relationships with its primary customers, which accounted for the majority of its revenue. These concerns included the propensity for Boston Communications' customers to take in-house services formerly outsourced to Boston Communications. To allay investor fears concerning Boston Communications' customer concentration, the company attempted to reassure investors that contract negotiations with Verizon Wireless, and other customers, were continuing as planned, despite a company policy not to do so.

On July 17, 2003, however, Verizon Wireless announced its intention to "insource" the services formerly provided by Boston Communications. This announcement caused the price of shares of Boston Communications to plummet, falling 40% on heavy volume.


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