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Illinois Purchasers of Doral Lights, Winston Lights, Salem Lights, and Camel Lights Certified as a Class in Deceptive Advertising Action Against R.J. |
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The class has been certified in an action filed against R.J. Reynolds Tobacco Holdings and its parent company, The R.J. Reynolds Company, on behalf of all persons who purchased Doral Lights, Winston Lights, Salem Lights, or Camel Lights cigarettes in Illinois for personal consumption on or before November 14, 2001. The action seeks compensatory damages in the form of a full refund of purchase costs and injunctive relief preventing further violations, including a corrective advertising campaign and more informative packaging. The action does not seek damages for personal injury from smoking. Persons eligible to participate in the action should contact the class attorneys for more information.
The action alleges that the companies have engaged in deceptive conduct and consumer fraud by using words such as "light" and "low tar" to deceive smokers into believing that light cigarettes are safer than regular brands. Allegedly, cigarette manufacturers failed to disclose that the low tar and nicotine levels advertised in light cigarettes depend upon the existence of additional ventilation holes in the filter of the cigarette, and not upon the actual content of the cigarette tobacco. The additional ventilation holes were created by the manufacturers so that, in theory, more air could mix with the smoke inhaled by consumers and, as a result, the tar and nicotine content of smoke per puff would be reduced. The action alleges that consumers, unlike smoke machines, block the unmarked ventilation holes with their lips and fingers and receive more tar and nicotine than manufacturers advertise.
The action also alleges that cigarette manufacturers use various techniques to manipulate tobacco, including modifying the blend and weight of the tobacco, altering the length and size of cigarettes, using expanded tobacco and increasing the smoke pH level by adding chemicals such as ammonia.
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