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Big Daddy Ice Cream Makers Give Consumers a $1+ Million Double-Dip to Settle Mislabeling Fiasco

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Case ID: 2625 | Consumer Products | 08/12/2003

The parties have reached a $1,025,000 settlement in a class action filed against DeConna Ice Cream Company and Highland Roberts Ice Cream Company on behalf of all persons who purchased Big Daddy branded ice cream at any time between May 1, 1995, and June 17, 2001. The action alleged that the companies sold the ice cream to consumers with a label stating the product contained only 100 calories and 2 grams of fat per 12 ounce serving, when in fact Big Daddy contained 300 calories and 7 grams of fat per 12-ounce serving in violation of state consumer protection laws. Claims must be received by December 31, 2003, to be considered valid.

Under the settlement, the companies have agreed to (1) establish a $25,000 fund from which class members who submit receipts for the purchase of Big Daddy during the stated period will receive, at the class member's election, a full refund or coupons for two free cups of Big Daddy for each cup purchased; (2) make available $800,000 of coupons for two free cups of Big Daddy for each cup purchased by class members that do not have receipts, up to a maximum of 12 free cups for each class member and a total of 800,000 coupons; and (3) make available $200,000 of coupons for 25 cents off the purchase of single cup of Big Daddy, and provide every class member that timely submits a claim form, in addition to the relief set forth above, four coupons for 25 cents off the purchase of single cup of Big Daddy, up to a total of 800,000 coupons for 25 cents off.

In addition to the monetary portion of the settlement, the companies agreed not to mislabel Big Daddy and any other products that they sell or distribute. They will also submit Big Daddy for testing on a quarterly basis for a term of three years to a laboratory agreeable to all parties to confirm the accuracy of Big Daddy's label and to pay for all costs associated with the testing.

Claims forms may be downloaded from the class attorney's website. The settlement will not be effective until the court grants it final approval. The court has scheduled a hearing on the matter for September 9, 2003.



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